Second Base is yet another one of the brands or ventures started by FabricAID. It is a boutique vintage shopping experience. Items at the store are handpicked for their colours, patterns, and extravagant flair, which would suit a more niche target audience.

This venture was indeed an interesting one as it helped develop my market research skills, as well as my use of digital marketing and insights tools. From the development of posts, campaigns, and videos, one of the most extensive project created for this brand was a full-length episode of "A Day in the Life of a Second Base Stylist Feature" with Lebanese celebrity Cynthia Karam. I participated in the study and application of Second Base's entry strategy into the GCC through its e-commerce website.