Born and raised in Beirut, I’ve been based in the UK for the past 4 years (St Andrews, and London). I'm a marketing and branding strategist helping brands find their voice, and connect with their target audience, finding them where they are, with the right message, and the right image. From directing campaigns in Europe and the Middle East to creating original and fresh content, I'm inspired by the stories that each company has to share.
I’m currently available for full project and consulting engagements.
Marketing & Brand Strategist
Skills & Services
Brand & Marketing Strategy
I love uncovering what makes a brand resonate. The stories, values, and instincts that make people care. My work begins there: translating those insights into thoughtful strategies that connect creativity with business purpose. Whether defining a new voice or refining an existing one, I aim to make brands both understood and felt.
Digital Campaigns & Media
I’ve always believed that digital campaigns should feel human. From podcast launches to social activations, I build campaigns rooted in clarity and curiosity, using data to guide decisions, not define them. Each project is a balance between structure and intuition, designed to spark connection and conversation.
Creative Direction & Visual Identity
Design is storytelling in silence. Working alongside creative teams, I help shape the look and feel of a brand — from its tone to its tiniest details. Whether developing full branding systems or refining guidelines, my goal is coherence — making every visual speak the brand’s truth with clarity and emotion.
Website & Content Development
I see websites as living narratives, spaces where story, structure, and design come together. I manage the process from idea to interface, ensuring the result feels natural and purposeful. With a background in WordPress and Squarespace, I focus on simplicity, storytelling, and user flow that reflects the brand’s voice.
Business Development & Partnerships
I’ve learned that growth starts with connection. My approach to business development is relational, not transactional — understanding clients, identifying shared goals, and building trust through clarity and consistency. I see every partnership as a creative collaboration, not just a contract.
Operations & Project Leadership
Behind every creative idea is a system that makes it possible. I build and refine those systems, from workflows to production schedules, to help teams work better together. My strength lies in creating calm within complexity, ensuring that creativity and structure move in harmony.
Former roles
Marketing Manager
2023
Brazen Studios (Project Brazen subsidiary), London - UK
Chief of Staff and Marketing Manager 2022-2025
Jana Lubnan,
Beirut & Deir Koubel - Lebanon
FabricAID,
Mkalles - Lebanon
Marketing Coordinator
2020-2021