"Connecting you to today’s Middle East and the world, how it works and why it matters to you, wherever you are…"

Hosted by award- winning journalist Kim Ghattas, People Like Us is a one-of-a-kind regional show. From rising prices at gas pumps across America to how the Roe v Wade decision impacts the Arab world, there is an inescapable need to better understand the Middle East...

As the social media manager of the podcast, my role was to grow audiences on social networks, mainly Twitter, and Instagram. In addition to creating a schedule for the show's posts, curating platform-specific content, including graphics, text posts, videos, and audiograms. This also meant keeping an eye on our social media metrics, analyzing and interpreting the data, and making changes in the existing format for increased reach and impressions.