Here are only some of the highlights of my year as a Junior Marketing Coordinator at FabricAID. From collaborations with Levis, Holdal Group, LLWB, Berytech, and RDPP, to the successful launching of multiple new brands and activations, I was part of an engaged and active team that established and managed all of these relationships as well as created the relevant social media pages and content to communicate it efficiently to our audience. Building a trustworthy reputation, brand image, and name was our main objective and that is what we did.

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FabricAID is a social enterprise whose aim is to create a circular model of clothing and apparel. The company both collects clothes donations and after sorting, categorising, and cleaning the pieces collected, resells them at micro-prices. This way all members of the community are given access to the items they need rather than waiting on donations, while also reducing fabric waste. This is what the organisation calls the creation of a "Dignified Shopping Experience".